Fragmented intelligence
Critical signals remain divided across channels, tools and teams. Point solutions optimise individual channels rather than the full marketing portfolio.
The intelligence partner for brands that lead
Power brands.Shape the future.
Know where your marketing investment goes. See the value it creates. Act to achieve its full impact. Continuously.
Miraqly’s always-on AI connects marketing investment to business impact and brand value across physical, digital and AI channels.
Marketing key facts
The opportunity
Marketing has more data, more channels and less clarity.
Marketing decisions are increasingly fragmented across platforms, agencies, channels and measurement systems. Performance data, brand signals, creative evaluation and business outcomes are often assessed separately.
As AI creates new channels and changes how brands are discovered, there is more to connect than ever. Leaders need one continuous view of where investment goes, what drives returns and which decisions will create the greatest value.
Disconnected measurement
Each system tells its own story, leading to contradictory answers and actions. Marketing performance is rarely connected clearly to both business impact and brand value.
Slow decision making
Insights arrive after decisions have already been made. Reporting platforms explain what happened rather than what should happen next.
A changing discovery landscape
AI is transforming how consumers find, evaluate and choose brands, creating new channels and new investment decisions.
The next generation of marketing will be shaped by continuous intelligence.
The Miraqly difference
One intelligence layer. Every marketing decision.
Miraqly combines performance, brand and creative intelligence across the entire marketing ecosystem. It continuously connects investment to business outcomes and brand equity, identifies what is driving performance, and recommends where to invest, what to optimise and why.
Its agentic capabilities enable approved actions for connected channels and learn from the results.
See clearly
Understand where marketing investment goes and how it performs across markets, audiences, campaigns and channels.
Decide confidently
Identify the decisions with the greatest potential impact on growth, efficiency and brand value.
Act continuously
Turn intelligence into prioritised recommendations and approved actions while learning from every result.
Every action feeds the next insight.
The platform
Continuous intelligence across the marketing ecosystem.
Three intelligence layers. One proprietary AI core. One connected platform that turns performance, brand and creative intelligence across every channel into continuous decisions and actions that drive business impact and brand value.
From fragmented signals to continuous decisions.
Channels
Physical
Digital
AI
Outcomes
Business impact
Brand value
Performance and decision intelligence
Connect Marketing Mix Modelling (MMM), attribution, experimentation and cross channel signals to understand what is driving business performance.
MMMAttributionExperimentation
Brand and creative intelligence
Evaluate brand alignment, creative quality and brand equity alongside commercial performance, with AI supported analysis and human oversight.
Brand alignmentCreative qualityBrand equity
AI discovery intelligence
Understand and strengthen brand visibility across search and generative AI environments, including GEO.
GEO
One intelligence layer
Miraqly continuously integrates these signals rather than presenting them as separate answers. Its always-on agentic engine recommends where to invest and why, executes approved actions for connected channels, and learns from every result.
Miraqly is being developed with leading organisations around real marketing decisions, data and use cases.
How it works
The most valuable decision, at the moment it matters.
- 1
See where it goes
Miraqly identifies how the €100 million is distributed across markets, audiences, campaigns and channels.
- 2
Understand what it returns
It detects which investments are driving incremental growth, strengthening brand value or underperforming.
- 3
Recommend what matters most
It recommends specific campaign level actions, such as moving investment from a saturated awareness campaign to a priority innovation launch, adding to proven search and retail media, or opening a new AI discovery programme.
- 4
Act with approval
Approved actions can be activated through connected systems.
- 5
Learn continuously
The platform then measures what changed and applies that learning to the next decision.
An illustrative enterprise example: a €100 million marketing investment, followed from visibility to action and back into learning.
Why Miraqly
A new category: continuous marketing intelligence.
Miraqly brings the whole marketing ecosystem into one AI-native intelligence layer that sees, decides and acts, continuously, for business and brand.
Point solutions optimise individual channels. Reporting platforms explain what happened. Miraqly connects the full marketing ecosystem and turns intelligence into continuous decisions and approved action.
One intelligence layer
Across physical, digital and AI channels.
Business and brand connected
Business impact and brand value assessed together.
Integrated measurement intelligence
Multiple measurement approaches integrated within one AI core.
From intelligence to action
Continuous recommendations, approved actions and learning.
Business value
Power every marketing decision.Fuel impact.Shape stronger businesses and brands.
Growth
Direct investment towards the audiences, markets and campaigns with the greatest potential.
Efficiency
Reduce wasted spend and improve returns across the full marketing portfolio.
Brand value
Impact includes brand strength: every action is designed to fuel long term brand value and build stronger brands.
Speed
Move from retrospective reporting to continuous, prioritised, proactive action.
Shaped with leading partners
Designed with ambitious brands. Built with world class partners.
Based in Zürich, Switzerland, Miraqly is being shaped with forward thinking business leaders, leading technology specialists, distinguished academic experts and award winning creative partners.
These partnerships ensure that the platform addresses real decisions, integrates seamlessly across diverse business environments and creates measurable value from the beginning.
Leading brands
Partnering with Miraqly to shape the platform around real marketing decisions and priorities.
Technology partners
Selected technology and build partner
A leading Swiss technology company with world class capabilities in engineering, data and AI, and extensive experience delivering large-scale technology platforms.
Academic experts
Prof. Dr. Reto HofstetterUniversity of St. GallenBringing academic insight and strong industry connections to help shape, validate and advance Miraqly.
Brand and creative partner
Shaping the Miraqly brand and bringing it to life through world class strategy and creativity.
We are engaging with a select group of enterprises to help shape the next generation of marketing intelligence.
Explore a design partnership
Founder
Deep experience at the intersection of growth, technology and brand.
Betül Susamis Unaran is a global executive and board leader with two decades at the intersection of commercial growth, digital transformation, AI and brand building. She has held global C-level and executive board roles at Novartis, Ferring, Zur Rose Group (DocMorris) and Unilabs, joined McKinsey & Company’s Marketing Practice, advising global organisations on growth and marketing transformation, and began her career at Procter & Gamble. She has held board and advisory board roles at several medtech and professional services companies.
Every great brand needs an intelligence partner that understands its DNA, sees its future and helps shape it. That is why I am building Miraqly. It learns. It decides. It acts. Continuously.
Recognition
- Global Top 100 CDO
- Handelszeitung Top 10 Future Shapers
- The Wall Street Journal’s Global CMO Council Member
Global leadership and board roles
Shape what comes next.
We are working with forward looking companies, investors and partners who want to shape the future of marketing intelligence.
Or write to us directly at connect@miraqly.com